A Day in the Life of Lime Crime’s Doe Deere

Who is Doe Deere?

Doe Deere is the CEO/Founder/Owner Lime Crime.



What is Lime Crime?

Lime Crime is a makeup company based out of Los Angeles, California. They provide 100% vegan makeup products. Lime Crime is also certified by The Leaping Bunny Program, as well as PETA.


Lime Crime portrays a very bright and off the cuff presence both online and digitally. They are not afraid to “shake things up” and create new, bold and exciting products. Their trademark twist is, “Beauty with a touch of rebellion, pretty with a touch of grunge.”


Lime Crime is 100% Vegan & Cruelty Free. They do not test their products on animals and also certify that every one of their products is absolutely 100% vegan.


What is vegan makeup?

Makeup that does not include animal byproducts or animal ingredients, such as wey, lanolin, carmine, and beeswax.

What is cruelty free makeup?

Makeup products and ingredients that are not tested on animals.




What is a typical day like for Doe Deere?


The self-proclaimed, rebel at heart, enjoys waking up using her internal alarm clock at around 8:30 a.m. with approximately 9 hours of sleep. Deere loves being a morning person. She starts her day very relaxed with appreciating her surroundings and spending time with her two Persian cats, Chester von Battingham & Puffy Fluffles.


Also in her routine is hydration! She states that living in Los Angeles, staying hydrated is key. In addition, Deere makes sure to stretch in her mornings as well. Stretching has wide-known benefits for the heart, and Deere thoroughly enjoys this part of her routine. She states her favorite stretches are the “cat” or the “camel” stretch.


Then, Doe makes breakfast and continues to bond with Chester & Fluffy. Following that… off to the office!


In this order, Doe Deere:

Checks the calendar on her phone which she lives by.

Chats (via an internal app) with her team on the way to the office.

Listens to music (currently the Beatles).

And emails throughout the day.


At noon, Doe Deere arrives at the office, eats lunch, socializes with her team, and has meetings throughout the day. Deere usually “clocks out” around 6:00 pm, but has been known to stay until midnight if she felt she was, “on a roll.”



Hair & Makeup Routines



Hair Routine:

Wash at night.

Style in morning.

Wear it down.

Curling wand for signature, shiny waves.



Makeup Routine:

Glossier face wash.

Moisturizer. (Murad ‘Hydro-Dynamic Quenching Essence’)

Foundation. (L’Oreal’s ‘True Match Foundation’ or MAC’s ‘Studio Fix’)

Set makeup with powder.

Fill in brows.




Favorites: Blush & Lipstick

-Pink or Red Colored Blush.

-Bold Pink or Red Lip.



Lime Crime ‘Matte Velvetine’ Line:


  • Rustic
  • Red Velvet
  • Pink Velvet


Visit http://www.doedeere.com/ to learn more.