Bradesco is one of Brazil’s power banks. The bank has more than 5,300 bank branches in big and small cities in the largest country in Latin America, and thousands of ATMs that give Brazilians the opportunity to bank 24/7. But the bank also has a sizable digital footprint, and that is where the future is, according to Luiz Carlos Trabuco Cappi, the president, CEO and new Chairman of the Board. Mr. Luiz Carlos Trabuco Cappi is proud of the bank’s accomplishments, especially the quest to offer Brazilians with disabilities a chance to do their banking the old-fashioned way as well as using mobile devices. Bradesco’s online presence keeps expanding, and so do the banking and investment opportunities for people with disabilities. The bank has ATMs that are ABNT rule compliant. That means the ATMs have voice software that verbalizes the positions and the amount of the bank notes in a transaction, and the bank machines also have a Brazilian Sign Language feature. Plus, some ATMs are in a position that helps smaller people, and customers in wheelchairs do their banking. And there’s a visual mouse for people with physical and motor impairments.
Bradesco also offers other personalized assistance for people with physical impairments. And there’s customer service for people with hearing and speech difficulties. The bank’s foundation also offers free Computer Skills Courses using Virtual Vision. The bank branches also have access ramps, visual signs, tactile flooring, appropriate furniture, handicap bathrooms, and exclusive parking spaces for people with reduced mobility and disabilities. Luiz Carlos Trabuco Cappi is one of the bank executives who pay close attention to customer needs, but long-time chairman Lázaro de Mello Brandão is also responsible for giving people with disabilities the banking tools they need. Mr. Brandão is Bradesco’s longest-serving employee, but he is leaving the bank after 74 years of service. Trabuco Cappi is one of Lázaro’s protégés, so he is taking over as chairman, effective immediately. Brandão may consider Luiz Carlos Trabuco Cappi a protégé, but this 67-seven-year-old banker is much more than banking student. Mr. Cappi is one reason Bradesco is enjoying record profit margins and the recent acquisition of key assets.
Luiz Carlos Trabuco Cappi doesn’t come from a banking family, and he’s not a numbers wizard or computer genius. Cappi is an intellectual with highly developed banking talents. This philosophy and psychology major decided to join Bradesco’s training program in 1969 after completing his studies at the University of Sao Paulo and graduate school. His resume contains a directorship, a vice-president’s title, and he also has insurance experience after his six years as president of the bank’s insurance division. In December 2009, Cappi got the chance of a lifetime when the board gave him the keys to the CEOs office. And in November 2017, Brandão gave Trabuco Cappi the Chairman of the Board’s chair. Cappi is currently the president, CEO, and chairman of the bank.
The bank is looking for a new CEO, but they are not searching outside of the bank for a new leader. Seven candidates are in the running and all seven are current top-level bank executives. According to a recent news release, the bank will pick the new CEO in February 2018 and Trabuco Cappi will announce their pick at the March Shareholders meeting. The executives who are possible CEO replacements for Trabuco Cappi are Mauricio de Minas, Domingos Figueiredo Abreu, Alexandre Glüher, Andre Cano, Octavio de Lazari, Marcelo Noronha, and Josué Augusto Pancini. The top candidate may be Mauricio because of his IT talent, but no one is ruling out any of the six because they all have what it takes to be the CEO.